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Book on Audio CD
Winning The Value Battle:

Selling Against a Cheaper Price to Improve Your Margin and Increase Income

WORRIED ABOUT LOSING A SALE TO A LOWER PRICE?
Build Your Skills at Selling Against Price...
on the Way to the Call
  • Are prospects pressuring you to drop your price, resulting in reduced margins and commission checks?
  • How much commission do you loose when a prospect pressures you to lower your price?

Finally a powerful, practical, and proven system that will help you improve your sales volume, margins, and income!

Now Available on three audio CDs.

Everyone complains about price competition and finally there is a solution that teaches you "how to sell against a cheaper price" and defend yourself against cheaper competition. Purchasing Agents and Buyers spend hours, and thousands of dollars, learning how to negotiate the best deal, which costs you sales and income.

Convert windshield time to learning time. Hear WINNING THE VALUE BATTLE and learn strategies and tactics to improve your margins and increase your income.

For just a few dollars, you can defend yourself against price shoppers and find out how to put thousands of dollars back in your pocket. The audio CD-ROM is only $29.95, plus shipping and handling. For $39.95, plus shipping and handling, you can have both the Audio book and the text ebook on three CDs. With the ebook or audio book you will get powerful tactics and practical strategies to improve your selling approach to not just overcome price objections, but to also eliminate them. We are so confident that these strategies will work for you that if you don't begin to see dramatic results in twenty-nine days or less, you get every single penny back.

"Winning the Value Battle: Selling Against a Cheaper Price to Improve Your Margin and Income" helped get my salespeople on track. After just a few days of implementing Wayne's strategies, our company was off and running to a more profitable future!"
Emanuel Stikas, President
Southeastern Marketing

CLICK HERE TO GET YOUR AUDIO BOOK TODAY

or

CLICK HERE TO GET THE AUDIO BOOK AND EBOOK ON 3 CDS

Price competition is as old as selling itself. However, due to today's economic conditions and digital technology, the demand for price reduction has risen to an unprecedented level. Everyday Salespeople across America are told by their prospects "Your price is too high." or "Can't you do better on the price, your competitor did?" This is costing you, and Sales Professionals like yourself, not only sales, but also thousands of dollars in commissions.

My name is Wayne Outlaw. Over the years I have helped thousands of Salespeople, and numerous companies, win the value battle and successfully sell against a cheaper price. In the heyday of Xerox Corporation's dominance of the plain paper copier market, I authored the sales strategy Xerox used to compete against dramatically lower priced products. This strategy has been adopted by other operating group's and used worldwide for a number of years.

Based on these proven strategies and techniques, I developed refined, enhanced, and updated ways for you to succeed against price competition. Until now they have only been available through keynote speeches, large group workshops, and customized in-house programs, not to individual Salespeople. Due to the need of Salespeople selling in today's intense price pressure environment, I have compiled the wealth of information I obtained over the years from my research and consulting, and distilled it into an easy to read and easy to apply approach for selling against a cheaper price and keeping your margins up.

It doesn't just address how to respond when a prospect utters those infamous words -

  • "I can get it cheaper elsewhere,"
  • "That price seems high to me,"
  • "Can't you do any better?"

It provides strategies and tactics to prevent that from ever happening.

Save yourself the trouble and aggravation of battling these objections…ORDER NOW!

"Mr. Outlaw did a fantastic job presenting strategies on how to sell against a cheaper price."
Williams B. Gore
Gore Trailer Manufacturing

"Winning the Value Battle" puts the strategies and techniques in your hands to compete against those who attend the best purchasing, supply chain management, and cost reduction seminars. Buyers and prospects spend hours learning how to take a point or two off a large purchase, or percent or two off small purchases. Regardless of the size of the purchase, a discount will cost you money. Isn't it time you learned how to take control over what happens to your own gross profit and commission?!

For less than buying a customer lunch, here is what you will get:

  • How to respond when prospects pressure for discounts
  • Three variations of price objection, and how to stop them
  • The only "true or real" price objection
  • Separating negotiation ploys from price objections
  • 28 questions to uncover the real need or reason the prospect should buy
  • Ways to build a compelling case your product or service is worth whatever price you ask
  • How overcoming price objections are different between capital purchases and reoccurring purchases
  • Learn questions to uncover what the prospect is really thinking and what will motivate him or her to buy at your price
  • Get 5 defensive strategies to protect your sales when everything else has failed

And Much more...

"Winning the Value Battle: Selling Against a Cheaper Price To Improve Your Margin and Increase Income" doesn't just tell you about what others have done, or give you proven principles, it teaches you how to apply them to increase your own personal success.

Chapters include specific exercises in skill and knowledge development to increase confidence and enable you to hold the line on price. It gives you the tools to apply what you learn to your own unique problems and selling assignments. Website links to a variety of information resources will help you complete your exercises and develop your skills.

Imagine a scenario where you could develop the ability to respond confidently to prospects' price pressure tactics and improve your margins significantly! How much greater would your success, and your commission check, be? How much would that ability be worth to you?

Of course that would mean a great deal to you… Click Here to order your audio CDs today! Or click here to order both the audio CDs and the text ebook on three CDs.

"Winning the Value Battle: Selling Against a Cheaper Price to Improve Your Margin and Increase Income" is now available in an audio CD-ROM which is playable in your car or at your desk. It covers 14 chapters of tips, techniques, and tactics on how to become outrageously successful combating the most difficult problem in sales…price resistance and discounting. Get both the ebook on CD-ROM and the audio book on CDs for $39.95, plus shipping and handling.

It's easy-to-read, easy-to-understand, and easy-to-follow strategies and tactics to defuse price objections and overcome the objections as they are presented by the prospect, will develop confidence in selling against price. This audio book offers a wealth of tools, skills, and knowledge, as well as actionable plans guaranteed to produce results in less than 29 days.

In fact, in one short month of applying these powerful strategies, techniques, and skills you will improve your margins and your paycheck. More importantly you will experience the confidence that comes from knowing you are skilled to handle the most difficult problem in sales.

Convinced? Then Click Here to order the audio CDs now! Or click here to order both the audio CDs and the text ebook on three CDs.

If you think it is time to get the sales results, compensation, and success you truly deserve, this book is for you. Remember it's risk free so order now!

No Risk Money Back Guarantee
You have a full 29 days from the date of purchase to read and use "Winning the Value Battle: Selling Against a Cheaper Price To Improve Your Margin and Increase Income" to prove to yourself, it's easily worth our low introductory price. During the next 29 days, if you don't agree that "Winning the Value Battle: Selling Against a Cheaper Price To Improve Your Margin and Increase Income" delivers what I say it does, then return for a full refund.

I will take all the risk because I am sure this will be a great investment for you and instrumental in improving your sales success. I know it's well worth the price.

Don't hesitate, Click Here to order the audio CDs online now!

I am looking forward to hearing your success stories as you improve your ability to win against lower price competition while holding onto your margins and getting those big commission checks.

Sincerely,
Wayne Outlaw

© Copyright 2004. All rights reserved. Outlaw Group, Inc.