Goals & Objectives

After taking stock and developing a realistic perspective of our situation, it's now time to act. We must use perspective to determine what it would take to make a significant improvement and make 2003, and beyond, great.

What are the milestones that we need to reach to make 2003 the reality in which we will be happy and satisfied? If 2002 left you unfulfilled and less than satisfied, it is possible to make that the fuel that drives your business or you personally, to new heights of accomplishment.

Take the time to clarify and define what must change and by how much. Take a fresh look at what you are doing and don't accept past levels of results as the maximum. Just as rechargeable batteries develop less capacity when they are not fully discharged and then recharged frequently, we can develop false ceilings or perceptions of what's really possible. We can become so accustomed to lower performance that we feel it is actually the maximum, when it is not. Just as our dogs are trained to stay in a confined area, we humans can be trained not to reach for our own goals. If we hear that our goals and objectives are too high and experience punishment or pain when we fall short, we will adjust our behavior by lowering our standards.

If an animal, such as a dog, has been trained not to go beyond a boundary, even when the training collar is removed, he or she will challenge that limitation. Confinement is a self- imposed limitation, not a product of environment.

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What are the self-imposed limitations we have placed on ourselves? Do we hear the economic news or read an industry forecast and react by lowering our goals and objectives? During difficult and changing times those who wisely and boldly strike while the iron is hot will seize the moment and the advantage. Future market leaders and those who catapult to greatness are those who have challenging but realistic goals.

What are the goals and objectives that stretch your capability and expand your motivation? What have you gotten complacent or comfortable about?

Questions to consider:

Remember, if you say you want to improve something that is not a goal or objective, it is a desire and, at best, a direction in which you want to move. To be a goal it must not only be a destination (a specific or measurable accomplishment), it must also have a deadline. Timing is a critical part of you, and others, motivation. It creates a sense of urgency that creates actions which lead to results.